To support the positioning of Young’s Gastro fish dishes as the perfect Date Night meal, we wanted to show consumers how simple it is to create delicious date night meals, in minutes.
Working with Young’s head chef, Serge, we developed six deliciously simple Date Night recipes and hacks, guaranteed to impress our fans’ other halves whilst their fish was baking.
The bespoke recipe videos were hosted on a dedicated Date Night microsite, with traffic driven through rich social media content, including videos, carousels and canvas adverts. The campaign was targeted at Young’s shoppers and Gastro audiences and scheduled to coincide with the air times of Young’s new TVC.
The microsite also featured a competition to win instant Date Night kits and a paw-picked Spotify playlist from star of the TVC, Malcolm the cat, to really set the date night mood!