We’ve just launched Burts Chips biggest ever consumer campaign which will bring over 3 million consumers ‘Bags of Adventure’ over the summer.
The campaign brings to life Burts Chips’ brand essence of ‘feed your taste for adventure’, and celebrates the brand’s proud South West heritage, provenance and passion for adventure. See the work: www.burtschips.com/adventure
Discover unique, handpicked adventures in the South West
The adventure-themed campaign drives consumers to feed their taste for adventure by discovering off-the-beaten-track beaches, rugged wilderness and secret coves across Devon and Cornwall, from a curated collection of 56 unique adventures and locations in the South West.
In many cases, these adventures link back to delicious flavours or amazing locations where Burts are stocked, and the campaign has enjoyed the support of a number of exciting partners in the South West, including Watergate Bay Hotel and Original Cottages, along with some help from Visit Cornwall, Visit Devon and The National Trust (an official Burts Stockist!).
Get your grid reference and get going!
Your adventure starts here! Every consumer who visits the website will receive a map coordinate that unlocks an exciting location for a handpicked adventure in Devon or Cornwall. These coordinates also give consumers the opportunity to win daily instant ‘adventure prizes’ and be entered into a prize draw to win a family holiday at Watergate Bay Hotel in Cornwall or through Original Cottages in Devon.
The campaign aim is to drive awareness, consideration and also purchase via the brand’s retail website and is planned to reach millions of consumers via a highly targeted social and display reach campaigns.
Simon Knight, Sales & Marketing Director at Burts Chips, added: “The campaign is light-hearted and engaging – something for all individuals to take part in. Whether you’re local to the South West or are planning to visit the area with family or friends, we want consumers to discover the region while enjoying their favourite flavour of Burts Chips. ‘.”
The campaign runs from 16 July to 11 September. See the work: www.burtschips.com/adventure