Skip to main content Skip to navigation
  • About
  • Clients
  • Services
    • Strategic Planning
    • Integrated Campaigns
    • Social
    • Sales Promotion
    • Brand Websites
    • Branded Content
    • The Promotor
  • Work
  • News
  • Contact

Currys/PC World

Win your Christmas Wish List

Problem

Christmas is a peak time for Currys / PC World… we needed to create a standout digital campaign, and the ability for consumers to create their dream wish list of gadgets was key to the activity.

Win Currys PC World Wish List
Win your wish list
How to enter

Consumers can use the site to create a Christmas wish list, which they could win!

Currys PC World email

Insight

This is a critical must-win period for the business, so we needed an activity that would stand out and get consumers involved in their thousands.

People love creating present wish lists – dreaming of what they could get for Christmas – and long for desirable electronic goodies for Christmas… 

What if we could give them the opportunity to win their Wish List?

Activation

Win your Wish List was born.

A rich, interactive experience where consumers could drag and drop their favourite tech gifts into a single Wish List, and enter this to win the lot!

Activated online, in-store and offline, and integrating with the overall campaign theme and look and feel, consumers can use the site to create a wish list – from iPads, to TVs, to headphones, all the top gadgets they could wish for this Christmas.

After creating a list, the consumer can enter the prize draw to win their list worth up to £5,000 every week, plus £500 gift vouchers every day.

The campaign website was built on our in-house platform [ProMotor] specifically built to support on-pack & sales promotions.

Entries

226,000

Exceeding target of 200,000 over a nine week period

Gift lists

750,000

created

Outcome

A beautifully festive, interactive multi-platform campaign site, with consumers being able to take part in the campaign via desktop or mobile devices.

We received 226,000 entries over a nine week period, exceeding the target of 200,000

In total, over 750,000 wish lists were created – generating huge engagement at this critical ‘must win’ period.

see the work

More case studies

Spontex

Try me Love me!

Burts Chips

Bags of Adventure campaign

Branston

Pickle Pioneers

Young’s Seafood

Gastro integrated campaign 2018

Make something happen

© Activation Digital Ltd 2017–2019

  • Careers
  • Accessibility
  • Privacy
  • Terms
  • Cookies

Menu

  • About
  • Clients
  • Services
    • Strategic Planning
    • Integrated Campaigns
    • Social
    • Sales Promotion
    • Brand Websites
    • Branded Content
    • The Promotor
  • Work
  • News
  • Contact