Problem
Christmas is a peak time for Currys / PC World… we needed to create a standout digital campaign, and the ability for consumers to create their dream wish list of gadgets was key to the activity.
Consumers can use the site to create a Christmas wish list, which they could win!
Insight
This is a critical must-win period for the business, so we needed an activity that would stand out and get consumers involved in their thousands.
People love creating present wish lists – dreaming of what they could get for Christmas – and long for desirable electronic goodies for Christmas…
What if we could give them the opportunity to win their Wish List?
Activation
Win your Wish List was born.
A rich, interactive experience where consumers could drag and drop their favourite tech gifts into a single Wish List, and enter this to win the lot!
Activated online, in-store and offline, and integrating with the overall campaign theme and look and feel, consumers can use the site to create a wish list – from iPads, to TVs, to headphones, all the top gadgets they could wish for this Christmas.
After creating a list, the consumer can enter the prize draw to win their list worth up to £5,000 every week, plus £500 gift vouchers every day.
The campaign website was built on our in-house platform [ProMotor] specifically built to support on-pack & sales promotions.
Entries
226,000Exceeding target of 200,000 over a nine week period
Gift lists
750,000created
Outcome
A beautifully festive, interactive multi-platform campaign site, with consumers being able to take part in the campaign via desktop or mobile devices.
We received 226,000 entries over a nine week period, exceeding the target of 200,000
In total, over 750,000 wish lists were created – generating huge engagement at this critical ‘must win’ period.